Execs & Accounts for December 26, 2006

Staff Shifts and Hires at WebSideStory and Fox Sports, New Clients at Operative

WebSideStory set up an integrated management team that consolidates its WebSideStory and Visual Sciences units.

Fox Sports International promoted Edward Derse to VP of interactive media. He was previously director of interactive media for Fox Sports International, as well as director of emerging networks for Fox Sports Interactive Media.

Bravo promoted Francesca Sullivan to VP of multiplatform program planning and Carolyn Hommel to director of program planning. Sullivan was previously director of planning and scheduling services.

Cygnus Business Media hired David Parsha as corporate manager of interactive platforms. He previously worked with Bloomberg as a project manager on several global initiatives.

Ad software provider Operative scored 28 new clients using its OperativeDashboard product in Q4 2006. These include CBS Radio, Primedia Automotive and AARP.com.


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