Interactive marketing services outfit Avenue A Razorfish has hired an ex-Carat Fusion exec, and made additional staff changes. Former Carat Fusion San Francisco VP and Media Director Greg Pomaro has been named VP and director of media at Razorfish in Seattle. David Towers, hailing from Liz Claiborne, will now serve as VP, managing director in Los Angeles. The agency’s National User Experience team will be headed by Garrick Schmitt, former VP of user experience in the San Francisco office.
Monster Worldwide has named former Securities and Exchange Commission member Philip Lochner Jr. as a board member. Lochner served on the SEC from 1990-91, and later became Time Warner Inc.’s SVP and chief administrative officer until retiring in 1998.
Fleishman-Hillard International Communications has been selected as Newell Rubbermaid first global agency of record. The agency’s Atlanta office will manage the Rubbermaid and Goody brand maker’s account.
Intuit will use marketing tech firm Think Partnership’s KowaBunga MyAffiliateProgram product for management and tracking of Quicken and QuickBooks affiliate programs. Think Partnership serves clients including Yahoo Search Marketing and Yamaha.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.