Interactive marketing services outfit Avenue A Razorfish has hired an ex-Carat Fusion exec, and made additional staff changes. Former Carat Fusion San Francisco VP and Media Director Greg Pomaro has been named VP and director of media at Razorfish in Seattle. David Towers, hailing from Liz Claiborne, will now serve as VP, managing director in Los Angeles. The agency’s National User Experience team will be headed by Garrick Schmitt, former VP of user experience in the San Francisco office.
Monster Worldwide has named former Securities and Exchange Commission member Philip Lochner Jr. as a board member. Lochner served on the SEC from 1990-91, and later became Time Warner Inc.’s SVP and chief administrative officer until retiring in 1998.
Fleishman-Hillard International Communications has been selected as Newell Rubbermaid first global agency of record. The agency’s Atlanta office will manage the Rubbermaid and Goody brand maker’s account.
Intuit will use marketing tech firm Think Partnership’s KowaBunga MyAffiliateProgram product for management and tracking of Quicken and QuickBooks affiliate programs. Think Partnership serves clients including Yahoo Search Marketing and Yamaha.
On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.