Execs & Accounts for December 6, 2006

Julie Roehm, senior VP for marketing communications, and Sean Womack, VP for communications architecture, have abruptly resigned from Wal-Mart Stores. Roehm, an online innovator at Daimler Chrysler, was brought on board in January to turn marketing around at the retailer.

Former AOL COO Bob Pittman has joined the board of directors of Spot Runner. He will help guide the company’s expansion of its self-serve Web based platform for creating and placing local TV ads.

E-mail marketing service provider Constant Contact has named Ellen Brezniak its VP of product strategy, responsible for planning and defining Constant Contact’s long-term product roadmap. Most recently, Brezniak was SVP of marketing and product management for GetConnected. Prior to that, she was VP of marketing at e-learning software company OutStart.

VNU Business Media Europe has selected Podbridge for audience measurement and ad insertion services for its podcasts. Podbridge will enable VNU to serve dynamic audio advertising in its consumer and B2B podcasts, and provide advertisers with auditable audience figures.

DoubleClick has added 24 new publishers for its DART Adapt Performance Module. Clients include TheStreet.com, About.com, PriceGrabber.com, Washingtonpost.Newsweek Interactive, Media News Group and Napster.

Nine Web sites have joined Tacoda’s behaviorally-targeted online advertising network. The New York Daily News; Career Builder; Investor’s Business Daily; Merriam-Webster; Britannica.com; American Greetings; NewYorkObserver.com; International Herald Tribune; and Ziff Davis’ 1UP Network will all share visitor information and/or deliver impressions in Tacoda’s Audience Networks.

Dow Jones Online has selected FeedBurner to manage and monetize its RSS and podcast feeds. FeedBurner’s services have been implemented on The Wall Street Journal Online, Marketwatch.com and Barron’s Online. Dow Jones has also deployed Rapt’s pricing and profitability management solutions across its sites.

Regent University has selected independent Austin-based interactive agency Tocquigny as its agency of record. Tocquigny will develop marketing communications strategies for the university’s School of Undergraduate Studies and its online degree programs.

Tickle Inc. selected Redux Media as its ad sales rep firm for the Tickle Grapevine ad network. Redux will exclusively sell ads for the seven viral marketing properties, which are part of the Monster Worldwide network.

Vertical ad network Travel Ad Network (TAN) made two additions to its sales team. John Saltnes has joined the company as director of Southwest sales, and Timothy Springstead has joined as senior product and sales manager. Saltnes has held senior sales positions for 24/7 Media, business.com, line56, MusicVision, EyeWonder and Tower Records. Springstead joins TAN from IAC’s Advertising Solutions Division in New York, where he was a product manager since July 2005. Prior to that, he was a media manager for Connecticut-based direct response marketing firm Lipenwald Inc.

Interactive TV provider The Media Group has hired four and promoted two sales execs in its ad sales division. Tim Miller joins TMG as SVP of sales, based in New York. Miller previously served as VP of ad sales at NBC Universal. Mike Kerans joins TMG as SVP of sales, based in New York. Previously, he served as global SVP and general manager at Miva. John Wettersten, formerly a VP for MGM TV ad sales, joins TMG as VP of Midwest Sales in Chicago. Brian Byrne joins TMG’s New York office as director of long-form ad sales. Byrne was a VP at Telepictures Corp. and Orbis Communications, and president of Planet Television. Art Cohen was promoted to EVP of TMG’s The Ad Group. Mike Driscoll was promoted to director of national sales, based in Denver.

Former GE division president Michael Pilot has been named president of NBC Universal’s advertising sales division, following the departure of Keith Turner last week. Pilot will oversee all ad sales for NBC Universal’s Television Group and will share responsibility for ad sales of digital media.

Greg Stuart, the outgoing CEO and president of the Interactive Advertising Bureau, has joined the board of directors of two companies this week. He joins his former colleagues from Flycast at the ad network technology player. He has also joined the board of Rapt, a provider of pricing and profitability management solutions.

Jason McCabe Calacanis, founder of Weblogs Inc. and VP at AOL after that company was acquired a year ago, will join VC firm Sequoia Capital as an ”Entrepreneur in Action”. He will be responsible for evaluating businesses for potential investment by Sequoia, and will develop his own projects. Calacanis left AOL two weeks ago shortly after CEO Jon Miller was ousted.

Rebecca Lieb was promoted to editor-in-chief of The ClickZ Network. She assumes new responsibility for the editorial direction of Search Engine Watch following Danny Sullivan’s departure from that site.

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