AKQA’s Kate Everett-Thorp has resigned from the agency. The high-profile president of interactive advertising will be replaced by Andrew O’Dell, former VP of business development for Carat and a founder of Lot21. Everett-Thorp hasn’t disclosed what she’ll be doing next.
Centro hired Adrienne Skinner as VP of Eastern regional sales. She was previously strategic accounts director for Yahoo in New York. In that role, she managed advertising for major financial clients, as well as all political advertising on Yahoo during the last election cycle.
CNN made two appointments within its ad sales and marketing group. Marybeth Strobel, who joined in 1998, and Michael Connors become digital sales managers. Connors was most recently sales director for The New York Times on the Web. He also held senior posts at The Weather Channel and Discovery Communications.
comScore Networks hired Samantha Voisin as VP of media and entertainment solutions in Los Angeles. She joins from iVillage, where she consulted with agencies and clients on their interactive campaigns.
Advertising.com made several hires. David Carberry, previously VP of sales and marketing for The G3 Group, joins as director of search marketing. Richard Kochman, former director of key corporate initiatives at AOL, comes on as director of direct response marketing. And Lee Feldmann, earlier an online ad planner at Phillips Investment Resources, was hired as senior manager of brand marketing.
Discount travel site Hotwire.com tapped Donat/Wald to be its ad agency of record. The agency was chosen for its “proven track record for ROI accountability and translating e-commerce strategy into compelling consumer messaging,” the client said.
Lycos tapped online ad network myGeek to provide a private label version of its ad management system. The platform is called AdOn Direct.
The Green Guide tapped SRB Marketing for online ad planning and placement. The client hopes to grow subscribers to its print and online publications.
iLoop Mobile is supporting new mobile storefronts for Bravo TV shows “Project Runway” and “Queer Eye.” Wireless offerings will include ringtones and wallpaper.
Internet Advertising Group hired Edward Smith as VP of finance and operations. His background is in M&A and corporate restructuring.
Boulder-based digital marketing firm Booyah Networks hired Pete Neumann as chief distribution officer. He spent six years with Miva as VP of business and corporate development.
Agency.com launched a new site for client American Airlines Federal Credit Union. The site assists visitors in applying for a loan, opening a checking account, and getting information about its other products.
Moxie Interactive launched three sites for The TruGreen Companies, a group of lawn care and landscaping providers. The sites are set up for lead generation and communication with customers.
Portland, Ore.-based White Horse built an online catalog for Mountain Hardwear. The client is a retailer of outdoor clothing, gear, and accessories.
Accipiter added some European clients. They include Financial News Online, LINKdotNET, HotCourses.com, Editoriale Domus, Italian automotive offline and online press category, and interactive agency BBJ.
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