More NewsExecs & Accounts for February 12, 2006

Execs & Accounts for February 12, 2006

ContextWeb adds newspaper sites to contextual network; HamptonRoads.tv taps Lightningcast for in-stream ad serving.

ContextWeb added sites run by several newspaper publishers to its network. These include Web properties run by Belo Corporation, Newspaper Agency Corporation, Denver Newspaper Agency and Morris Digital Works.

HamptonRoads.tv tapped video ad enabler Lightningcast to manage and deliver its in-stream advertising. The site is owned by Virginian-Pilot Interactive Media.

Optimost and Coremetrics entered a cross-marketing and product bundling agreement. Joint clients can combine Optimost’s Web page testing and optimization features with Coremetrics’ reporting and behavioral analysis suite.

Mobile marketing company Enpocket has formed an Indian business unit and opened offices in Mumbai. It will be led by Sandy Agarwal, managing director of Enpocket Asia.

Aprimo, which provides enterprise-grade marketing management software, hired Michael Emerson as chief marketing officer. He joins from Siebel Systems.

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