Execs & Accounts for February 12, 2007
1-800-Flowers.com woos video Valentines; TV Guide and Brightcove sign syndication agreement.
1-800-Flowers.com woos video Valentines; TV Guide and Brightcove sign syndication agreement.
1-800-Flowers.com has selected UGENmedia to create ads for a Valentines Day campaign.The florist is using UGENmedia to create a user-generated advertising initiative that allows consumers to create “Video Valentines.”
TV Guide Broadband and Brightcove signed a syndication agreement. TV Guide Broadband will use Brightcove to publish and manage online video for syndication to Web site affiliates across the Internet.
GoFish acquired Bolt Media. The combined company will develop made-for-Internet programming targeting the 18-34-year-old demographic. The stock-for-stock transaction was approximately $30 million.
Blue Ribbon Digital promoted Greg Stobb and Katie Shiffler. The online advertising agency named Stobb account supervisor and Shiffler account executive.
PureVideo Networks has expanded its ad sales team. Kathryn Herrik was named Midwest sales director and Ashley Jackson was named sales planner. PureVideo Networks owns StupidVideos.com, GrindTV.com, PureVideo.com, and HollywoodUpClose.com.
Planetvu chose Internap and VitalStream to deliver global IPTV. Planetvu has selected a combination of the companies’ technologies to deliver live on-demand TV programming across the Internet.
Carat Fusion hired two senior account management personnel in its San Francisco office. The digital marketing agency named Andrew Hoeberichts vice president, group account director and Wendy Lee associate account director.
Ogilvy Japan named Marcus Jackson group ECD. Jackson will report to co-chairman and chief creative officer Akira Odagiri.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article