Execs & Accounts for February 16, 2007

NBC Universal has expanded the roles for three senior company executives. Beth Comstock has been named president of NBC Universal Integrated Media; Jeff Gaspin has been named president of NBC Universal Cable and Digital Content; and Marc Graboff was named president of NBC Universal Television for the West Coast.

IBM selects Bazaarvoice. Bazaarvoice will work with online merchants to integrate its ratings and reviews system on IBM’s WebSphere Commerce products to provide word-of-mouth channels.

WunderLOOP announced the founding members of its advisory board. The integrated behavioral advertising firm’s advisory board will be chaired by Michael Kleindl, co-founder and former CEO of AdLINK. Advisory board members include Maria Luisa Francoli, CEO of MPG, Havas Media global media network; Stan Laurent, CEO of Photoways Group; Ekkehard Rathgeber, COO of Tom Group, and Alois Fluck, a partner at Ernst & Young.

Quigo signed Breitbart.com, Sparkpeople.com, and Healia.com. The provider of site and content-targeted, auction-based, pay-per-click advertising, added the AdSonar clients to its News and Information, Lifestyle and Health verticals.

Papilia appoints a new VP of marketing. The organizer of donor-centered fundraising solutions for nonprofit organizations announced that Charles Orlando has joined as vice president of marketing.

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