Tacoda hired Adrian Lacey as managing director in London. Previously digital director at Publicitas Europe, Lacey will head up Tacoda’s U.K. operation.
Digital Pulp redesigned two Web sites operated by Redken, 5th Avenue NYC. The digital agency revamped the consumer Redken.com site and the salon professional Redkensalon.com site for the beauty supply company.
ESPN tapped the Sarkissian Mason agency to create its ESPN The Magazine Web site.
ShopLocal.com selected Aggregate Knowledge to provide user-driven product suggestions. The online shopping and marketing services firm’s Web site will use the Pique Onsite Discovery system from Aggregate Knowledge.
Women’s Bean Project selected The Email Experience Council to create an e-mail campaign. The e-mail marketing arm of the Direct Marketing Association designed, created, and launched the campaign for the non-profit organization that employs women from areas with chronic unemployment and poverty.
T3 hired Rich Terry as a group creative director. Terry joined the agency after a stint as a freelance creative director. Earlier he was SVP and group creative director at GSD&M.
Cycle Trader selected ATG’s eStara for its click to call technology. The provider of classified ads for motorcycle, PWC and snowmobile buyers launched a new “Full Throttle Solution” using eStara’s technology.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.