Execs & Accounts for February 2, 2004
Kellogg Company to use Manticore's online campaign management tools; portals and auto dealer groups to use new vehicle viewing tool from Autobytel; WeatherBug blog shadows Punxsutawney Phil.
Kellogg Company to use Manticore's online campaign management tools; portals and auto dealer groups to use new vehicle viewing tool from Autobytel; WeatherBug blog shadows Punxsutawney Phil.
The Kellogg Company signed a multi-year deal to use Manticore’s Virtual Traffic Master to manage and optimize its online marketing initiatives. Through the agreement, Kellogg will use the software to deploy various email campaigns and brand and product-specific Web sites, such as Keebler.com and Frootloops.com.
Autobytel’s Automotive Information Center has launched an enhanced vehicle viewing tool for its group dealer and automotive portal clients. Called AutoGallery Plus, the feature lets car sellers and information sites present up to 21 standardized interior and exterior shots of vehicles.
“AutoPortrait offers a compelling set of photography services for the automotive market,” said Autobytel executive VP and CMO Andrew Donchak. “It’s another way that AIC is powering the industry with innovative information marketing solutions that fit the way today’s buyers shop.”
WeatherBug launched a blog chronicling the comings and goings of famed groundhog Punxsutawney Phil. Written by meteorologist Ryan Towell, the online chronicle launched last week on WeatherBug’s site and on its desktop application, which streams local weather information. Towell appeared this morning at the Groundhog’s Day ceremony in Punxsutawney, Penn. and reported on the action there. To the crowd’s disappointment, Phil saw his shadow. According to lore, that means six more weeks of winter.
Shelton has been tapped to provide design, marketing and public relations services to Pintail Technologies, a software company serving semiconductor clients.
“Shelton’s knowledgeable staff will support our innovative test improvement technology,” said Pintail CEO Taylor Scanlon.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article