More NewsExecs & Accounts for February 2, 2004

Execs & Accounts for February 2, 2004

Kellogg Company to use Manticore's online campaign management tools; portals and auto dealer groups to use new vehicle viewing tool from Autobytel; WeatherBug blog shadows Punxsutawney Phil.

The Kellogg Company signed a multi-year deal to use Manticore’s Virtual Traffic Master to manage and optimize its online marketing initiatives. Through the agreement, Kellogg will use the software to deploy various email campaigns and brand and product-specific Web sites, such as Keebler.com and Frootloops.com.

Autobytel’s Automotive Information Center has launched an enhanced vehicle viewing tool for its group dealer and automotive portal clients. Called AutoGallery Plus, the feature lets car sellers and information sites present up to 21 standardized interior and exterior shots of vehicles.

“AutoPortrait offers a compelling set of photography services for the automotive market,” said Autobytel executive VP and CMO Andrew Donchak. “It’s another way that AIC is powering the industry with innovative information marketing solutions that fit the way today’s buyers shop.”

WeatherBug launched a blog chronicling the comings and goings of famed groundhog Punxsutawney Phil. Written by meteorologist Ryan Towell, the online chronicle launched last week on WeatherBug’s site and on its desktop application, which streams local weather information. Towell appeared this morning at the Groundhog’s Day ceremony in Punxsutawney, Penn. and reported on the action there. To the crowd’s disappointment, Phil saw his shadow. According to lore, that means six more weeks of winter.

Shelton has been tapped to provide design, marketing and public relations services to Pintail Technologies, a software company serving semiconductor clients.

“Shelton’s knowledgeable staff will support our innovative test improvement technology,” said Pintail CEO Taylor Scanlon.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts