Execs & Accounts for February 20, 2004

MediaCom Worldwide promoted Nick Pahade to executive VP and managing director of Beyond Interactive U.S. Pahade was chief strategic officer of the digital agency Beyond before it was consolidated by Grey Global Group under MediaCom to form the current Beyond Interactive. As one of the founding principals at Beyond, Nick was instrumental in the business from its beginning.

“Nick’s new role, marks the official integration of Beyond and MediaCom and recognizes the expanding role and importance of the interactive world,” said Dene Callas, president of MediaCom U.S.

SF Interactive, the online marketing division of Butler, Shine, Stern & Partners, hired Kristin Bruno as senior producer in charge of the agency’s Web development and online creative resources operation. Bruno joins from ChevronTexaco, where she supervised an internal Web development and print team. Earlier, she was director of creative services at Dimension Data (formerly Proxicom), where she completed work for AOL, Walt Disney, Network Solutions, Electronic Arts and Lexus.

Arab news source Aljazeera.net tapped interactive marketing firm NetAdvantage to manage its online ad campaigns.

“We expect that Aljazeera.net will grow to dominate a third of the share of the total online advertising expenditure in the Arab world,” said NetAdvantage regional director Duri al-Ajrami.

BURST! Media added 145 new properties to its network of specialty content Web sites. Among the new sites, which will be sold as part of an entire network buy or as part of vertical category buys, are Mail.com, Red Nova, The Daily Jolt and Science Daily.

Media holding company Parallax Media consolidated its interactive agencies, ThinkAcquisition.com and Vesper Media, with its full-service marketing and advertising agency division, PerformanceBridge. The transaction is effective immediately and the new company will retain the name Performance Bridge.

Bigfoot Interactive added Arthur Frommer’s Budget Travel and Domino’s Pizza to its client roster. The marketers will use Bigfoot’s email automation and delivery optimization tools in the service of their online campaigns.

Upromise tapped Coremetrics to provide detailed site analytics. The college savings service, which uses an affiliate marketing model, said it plans to use the metrics tool to improve conversion and enhance customer experience.

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