Execs & Accounts for February 20, 2007

AOL’s CFO has resigned. Steve Swad has left AOL to join an unnamed private equity firm. Swad was previously an executive at Turner Broadcasting System.

Did-it.com CEO Bill Wise has left the company. The paid search management agency’s co-founder and current president, Dave Pasternack, will act as interim CEO until a replacement is hired.

Dunkin’ Donuts and Baskin-Robbins tapped Studiocom as digital marketing agency of record. Studiocom will provide online strategy and creative support for selected new product launches, plan and buy all online media, and redesign the two brands’ consumer Web sites.

Therative tapped Carat Fusion for media strategy and planning duties. The agency will help launch ThermaClear, Therative’s new FDA-cleared acne treatment device.

Goodmail Systems promoted John Ouren to president. Ouren will oversee worldwide market development for Goodmail Systems’ CertifiedEmail, including all corporate business development and marketing activities.

Ask.com renewed its advertising agreement with LookSmart. Search engine Ask.com will continue to use LookSmart’s AdCenter platform to power sponsored listings.

Futuremedia named Colin Turner director of Futuremedia and chairman of Futuremedia Learning. Futuremedia is a global media company providing online education, e-marketing and brand communications services to public and private sector organizations.

McClatchy signed Wanted Technologies. McClatchy Interactive selected Wanted to provide customized business leads, Web-based advertiser analytics and online market intelligence for classified recruitment.

MediaWhiz Holdings has appointed Ken Jerome as vice president of White Delivery ESP. The provider of performance-based online marketing services plans to launch White Delivery ESP by the end of the year.

Marchex entered ad representation agreements with seven vertical publishers. The search and media company, with its subsidiary IndustryBrains, signed agreements with sites including InvestorVillage.com, Homes and Land, CIO Index.com, and WorldGolf.com.

Soapbox Mobile signed two new executives. The mobile marketing agency named Kristen Fox, vice president of professional services and Kevin Granath a vice president of sales & business development.

Adplex promoted Robin Cole to president of printing services. Cole had previously been chief marketing officer for the interactive marketing services firm.

Rovion made three appointments to its board. They include Stacy Jolna, former senior vice president and general manager of the television group at TVGuide; Joseph Fatony, the chief financial officer of AFC Realty Capital; and Amy Friedlander-Hoffman, senior vice president of programming for AT&T operations.

ROO Group promoted Drew Berkowitz to vice president of ad sales. He had been director of ad sales at the online video company.

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