Idearc named John Mueller chief executive officer. Mueller is also the chairman of the board, and replaces Kathy Harless, who had served as president and chief executive officer.
The Interactive Advertising Bureau hired Tim Walsh as vice president, event sales. Walsh was previously commercial director/vice president at Incisive Media, the parent company of ClickZ.
On behalf of client Crystal Light, Avenue A | Razorfish has developed a social networking site for women at UPumpItUp.com. The beverage brand has partnered with actress and musical artist Mandy Moore to launch the destination.
K&L Wine Merchants selected StrongMail for its e-mail campaigns. The wine retailer had previously used an e-mail service provider to manage its marketing e-mail, and will now use StrongMail in-house.
JumpTV hired three execs, and promoted one. The broadcaster of sports and international television over the Internet named Blair Baxter chief financial officer; Elmer Sotto, vice president, product and business operations; and Jay Howard, vice president and general counsel. Nada Usina was also promoted to president of JumpTV from president of JumpTV Sports.
LodgeNet hired Derek White as president of The Hotel Networks. A wholly-owned subsidiary of LodgeNet, The Hotel Networks hired White away from Alloy, where he was executive vice president.
SpotXchange opened a New York office. The online video advertising network tasked Vice President Paul Bowlin with managing the office.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.