Idearc named John Mueller chief executive officer. Mueller is also the chairman of the board, and replaces Kathy Harless, who had served as president and chief executive officer.
The Interactive Advertising Bureau hired Tim Walsh as vice president, event sales. Walsh was previously commercial director/vice president at Incisive Media, the parent company of ClickZ.
On behalf of client Crystal Light, Avenue A | Razorfish has developed a social networking site for women at UPumpItUp.com. The beverage brand has partnered with actress and musical artist Mandy Moore to launch the destination.
K&L Wine Merchants selected StrongMail for its e-mail campaigns. The wine retailer had previously used an e-mail service provider to manage its marketing e-mail, and will now use StrongMail in-house.
JumpTV hired three execs, and promoted one. The broadcaster of sports and international television over the Internet named Blair Baxter chief financial officer; Elmer Sotto, vice president, product and business operations; and Jay Howard, vice president and general counsel. Nada Usina was also promoted to president of JumpTV from president of JumpTV Sports.
LodgeNet hired Derek White as president of The Hotel Networks. A wholly-owned subsidiary of LodgeNet, The Hotel Networks hired White away from Alloy, where he was executive vice president.
SpotXchange opened a New York office. The online video advertising network tasked Vice President Paul Bowlin with managing the office.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more