Nike hired Tesa Aragones as global digital brand leader. The sports apparel company created the position for Aragones, who was previously managing partner-digital branding at independent David & Goliath, Los Angeles.
Red Bricks Media signed Microsoft, San Disk and Robert Half International. The interactive agency will provide search marketing services and creative development for Microsoft’s Education division, the data storage products company and the staffing firm.
AdOn Network promoted five execs. The online advertising network named Robert McDaniel vice president of product strategy; Mike Ainsa vice president of engineering; Geoff Gieron vice president of operations – advertiser services; Rachel Greenberg vice president of operations – traffic services; and Kory Kredit, vice president of marketing. AdOn Network was acquired in January by a newly-formed company, PV Media Group.
ContextWeb named Wenda Harris Millard to its board of directors. Millard is currently president, media, of Martha Stewart Living Omnimedia.
Exponential Interactive appointed Scott Dornblaser as Tribal Fusion’s regional vice president of sales. The media services company tasked Dornblaser with managing Tribal Fusion’s New York office.
Hydra Network signed AARP, Citibank and Sears as clients. The cost-per-acquisition (CPA) advertising network will launch response-based online campaigns for each company.
Gospel Music Channel hired Philip Manwaring as vice president of digital media. The all-gospel/Christian music television network created the position for Manwaring, who was previously at Integrity as chief technology officer/head of digital media channels.
The Chambre de l’assurance de dommages (ChAD) tapped multiple-media.com to redesign its Web site. The Montreal-based organization covers damage insurance and claims adjustment practices.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.