More NewsExecs & Accounts for February 23, 2005

Execs & Accounts for February 23, 2005

infoUSA taps an agency for online branding; NADAguides.com extends with Jumpstart; PointRoll hires three.

Database seller infoUSA tapped Agency.com to manage online advertising and marketing campaigns. “infoUSA’s online sales have grown substantially, giving rise to the need for distinctive online branding and marketing campaigns,” said Vin Gupta, infoUSA chairman and CEO.

NADAguides.com extended its contract with online media representative Jumpstart Digital Marketing. Since 2000, Jumpstart has managed all ad inventory sold on NADAguides.com, in the process placing ads for “every domestic and foreign automaker.” In the last four years, ad sales grew from $10,000 to above $2 million.

PointRoll hired three in account management and technical sales. Natalie Moore joins as account manager in Chicago, Sarah Gomez as technical sales engineer in New York, and Elizabeth Connolly as junior account manager in Fort Washington,Penn.

IAB PR head Emily Kutner has left to join Forbes.com as director of communications. She replaces Debbie Weathers, who moves up to director of editorial communications, promoting the site’s content.

Online behavior research firm Blue Bear hired Wendy Kincaid as sales administration manager. The Cincinnati firm’s clients include American Express, Ford Motor Company, Aetna, and Clairol.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts