Execs & Accounts for February 25, 2004

Modem Media promoted Scott Sorokin to lead its San Francisco office. He replaces Dan Springer, who left the post to pursue other interests.

Sorokin had been in charge of the interactive marketing firm’s West Coast creative department and some client relationships since Fall 2003. Earlier in his career, he co-founded Grey Interactive Worldwide and served as managing director there.

Responsys hired Mike Brooksbank as VP of Europe, Middle East and Africa. Brooksbank recently held a similar position for CRM firm Xchange, prior to which he was president of Mallorns Consulting.

Gray Television tapped WorldNow to help develop and launch locally-branded desktop alert systems in 25 markets where it operates TV stations.

On top of its development support, WorldNow will provide sales training and support to help stations sell the application to local advertisers. The product has already launched in markets including Lexington, Kentucky; Knoxville, Tennessee; Wichita, Kansas; Bryant, Texas; and Omaha, Nebraska.

The product was developed by The Digital Information Network and has been distributed exclusively by WorldNow since 2001. This deal brings to 60 the number of local stations using it.

Forbes.com hired Jerome FitzGibbons as VP of audience development, a newly created post focused on developing relationships to increase site traffic. FitzGibbons was most recently with 24/7 Real Media as VP of business development, and he was senior VP of sales for Vivendi/Universal’s GetMusic.com division.

Paid listings provider Espotting Media will provide sponsored search listings and channel content to McDonald’s U.K. Internet terminals. Under the deal, Espotting’s results will reflect the McDonald’s brand, and its advertisers’ logos will appear next to their listings.

British Sky Broadcasting tapped Silverpop for email marketing communications and data management. The U.K. digital TV provider said it picked Silverpop for its strong strategic consulting capabilities, the diversity of its service offerings and the flexibility of its core product, Silverpop Marketer.

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