More NewsExecs & Accounts for February 27, 2004

Execs & Accounts for February 27, 2004

Smithsonian taps Real Magnet; Mark Nathanson launches a business development consultancy for agencies.

Real Magnet, a D.C.-based developer of email marketing products, added the art museums of the Smithsonian Institution to its client list. Museums to use the company’s software include The Hirshhorn Museum and Sculpture Garden, the Freer Gallery of Art and Arthur M. Sackler Gallery, and the African Art Museum — all in Washington, D.C. — and the Cooper-Hewitt National Design Museum in New York.

Agency veteran Mark Nathanson has launched a business development consultancy to help agencies identify and acquire new clients. Nathanson has driven business development efforts for some top agencies, including Rapp Collins Worldwide, OgilvyOne, and U.S. Interactive.

“Instead of helping clients find the right agencies, I apply the same rigorous review process to helping agencies find the right clients,” he said.

Wachovia tapped Kanisa to help power its online customer service. The financial services company will use the Kanisa 5 product suite to power self-service and site navigation on its public Web site.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts