MTV Networks Music & Logo Group appointed Christina Glorioso to vice president of sales for Program Enterprises. MTVN created the position for Glorioso.
GroupM named John Montgomery chief operating officer of GroupM Interaction North America. The media investment management firm created the position for Montgomery, who was previously worldwide CEO of GroupM’s MindShare Interaction.
NBC Sports selected Crisp Wireless to monetize its mobile Web site.
Fathom SEO selected Alterian for analytics. The search engine marketing and placement firm will use the Alterian Marketing Services Platform.
NetShelter Technology Media promoted Todd Carville to senior vice president, sales. The vertical media network created the position for Carville, who was previously national sales director.
Dynamic Bicycles tapped Room 214 for its social media strategy. The chainless bicycle company tasked the agency with creating a blog and RSS feed.
Authentication and Online Trust Alliance (AOTA) elected Jordan Cohen to co-chair its Public Policy and Government Relations Committee. Cohen is senior director, corporate communications and government relations for Epsilon, and a founder of AOTA.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.