Execs & Accounts for February 28, 2005

Digitas hired George Tannenbaum as executive creative director for Digitas Boston. Tannenbaum joined from Publicis & Hal Riney, where he was senior VP and group creative director. Earlier, he held similar posts with Ogilvy & Mather and Lowe Direct/Interactive.

Agency.com created an interactive campaign for The Travel Channel to promote the client’s “World Poker Tour” programming. The campaign was created by Agency.com and will include interactive banner ads allowing individuals to test their skills at Texas Hold ‘Em. The ads are scheduled to run from February 27 to March 2 on SI.com, ESPN.com and AOL Games, among other sites.

Coremetrics signed The TJX Companies. TJX’s sites for TJ Maxx and Marshall’s are among those that will implement Coremetrics’ analytics platform.

Word of mouth marketing firm Informative added Smith & Hawken CEO Barry Gilbert to its board. Prior to heading up the garden products retailer, Gilbert held executive posts for companies including Miadora and Warner Bros.

Tacoda promoted two senior execs to VP posts. Bennett Zucker, until now executive director of customer success, becomes VP of customer success. Director of Engineering Alison Lowery moves to VP of Engineering.

Search engine marketing firm icrossing crossed the 100-employee mark with the hiring of Kendall Allen as head of East Coast client services. Allen formerly held a client services and business development role at rival SEM firm Fathom Online. At icrossing, she will be responsible for growing existing accounts.

Forbes.com has tapped Industry Brains to power a Forbes-branded pay-per-click advertising marketplace for the site. Forbes.com formerly distributed paid listings from Google’s AdWords program. Advertisers will be able to select from several categories on Forbes.com, including information technology, investing, human resources and lifestyle. The Industry Brains-powered pay-per-click ads will be the only such listings that appear on Forbes.com.

The McClatchy Company, a newspaper and Web publisher, renamed its interactive media division. Raleigh, N.C.-based Nando Media will now called McClatchy Interactive.

Digital marketing agency Transcendigital hired Samuel Chinigo as production manager. Chinigo joins from Sonalysts Inc.

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