CBS Interactive hired Patrick Keane as EVP and CMO. Keane was previously head of advertising sales strategy at Google. He is tasked with helping CBS monetize new inventory generated by next-generation platforms, and will work on online research, reporting and analytics, competitive research, sales training and search engine optimization.
AOL named Nisha Kumar as chief financial officer. Kumar was previously vice president of operations for Time Warner, and will report directly to AOL Chairman and CEO Randy Falco.
Virgin USA named Julie Cottineau vice president brand. Cottineau was formerly executive director of consumer branding at Interbrand, a branding consultancy. She will oversee branding strategy for new Virgin companies in North America.
Carat Fusion promoted Jeremy Cornfeldt to vice president, general manager of its New York office. He was formerly vice president of search and affiliate marketing.
VideoEgg was selected by theU for video hosting. TheU, a provider of college tour video series for students, selected video platform provider VideoEgg to support a library of college-specific online videos.
Hardee’s Food Systems selected Cellfire for mobile couponing. The relationship will produce a series of Hardee’s coupons, beginning with the Indianapolis and St. Louis markets.
Vantage Media hired Steve Jillings as CEO and named Jamie Montgomery and Rory O’Driscoll to its board of directors. The search engine marketing and online lead generation firm completed a $70 million Series A preferred financing round led by Montgomery & Co. Scale Venture Partners, Tudor Ventures and Integral Capital Partners.
Vibrant Media hired Scott Deutrom as European sales director. The provider of in-text advertising and contextual video advertising hired Deutrom away from the media sales arm of BSkyB, as head of online and commercial partnerships.
PointRoll opened a Toronto office. The developer of rich media technology solutions appointed Jean Landry to lead the office as sales director.
City Lights Media Group formed a new division, City Lights Digital. The division will produce content exclusively for online distribution, and Dave Noll will act as president.
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