More NewsExecs & Accounts for February 7, 2005

Execs & Accounts for February 7, 2005

AP taps 24/7 Real Media for ad serving; Viewpoint unleashes Unicast suite, announces advertisers; B2BWorks changes name.

The Associated Press tapped 24/7 Real Media for online ad serving. The AP switched from DoubleClick to 24/7’s Open AdStream platform to deliver ads on syndicated stories in its “Custom News” network.

That network consists of AP-hosted stories that are published in the look and feel of a media partner’s site. It accounts for about 35 million impressions per month on 450 newspaper and broadcast sites, according to the companies. Winstar Interactive recently signed on to sell ads on the AP’s network.

Viewpoint has unleashed its Unicast product suite, the first brand integration to appear since the two companies merged in December. Clients using the suite include publisher partner NYTimes.com and advertisers Honda and Kraft Foods. Formats include transitional, in-page and over-page ads.

B2BWorks changed its name to ClearGauge. The Chicago-based online marketing firm has done work for The Dow Chemical Company, GE Corporate Financial Services and John Deere’s commercial division. The company recently won a round of financing led by Saints Capital.

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