Execs & Accounts for February 9, 2005

FindWhat.com hired Michael Kerans as senior VP and general manager of its pay-per-call unit. Kerans ran online advertising for Paramount Advertiser Sales, and handled program distribution for Paramount Television Group and Warner Bros. Domestic TV. He also founded Mill River Media, a rep firm for non-traditional media that counted Paramount, CBS and Sony among its clients.

Eyeblaster hired Erwin Castellanos as director of business development. Castellanos was the Northeast account director at Advertising.com. He was promoted to that post after serving as a senior account exec in the company’s Baltimore office and as a media buyer and planner. Earlier he placed media for Omnicom’s SpotPlus/TLP in Dallas.

Atomic Fusion built a site for The Professional Career Development Institute. The online presence provides resources to help people plot career goals.

Monster will use Unica’s Affinium software to send personalized offers and content to members based on their individual profiles. Affinium supports cross-channel campaign management, including email communications.

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