Ogilvy North America has appointed Adam Lau as creative director. Lau will be paired with Greg Kaplan to work on Ogilvy’s IBM account. Lau joins Ogilvy from AKQA in San Francisco, where he was a group creative director.
Deutsch New York has named Peter Nicholson partner/chief creative officer of Deutsch NY. Nicholson was previously with JWT, Goodby, Silverstein & Partners, and Publicis.
Digital Insight tapped WebSideStory for Web analytics. Digital Insight’s Web Center will use WebSideStory’s HBX Analytics.
Travelodge U.K. has selected Responsys for e-mail marketing. The hotel chain will use Responsys’ e-mail marketing automation solution, Responsys Interact, as the platform for its new e-mail marketing campaign. Automated e-mails will be sent to existing customers, encouraging them to stay at the chain’s hotels more often, through reminder alerts and special offers.
Circuit City Stores has selected Performics to manage its affiliate program. Performics is the performance marketing division of DoubleClick.
Red Bricks Media has named Edward Kim CEO. Kim will oversee the search and performance marketing agency. The company’s client list includes Adobe Systems, Hearst Magazines, Seagate, Computer Associates, Financial Times and The Body Shop.
Hachette Filipacchi Media U.S., promoted Marta WÖhrle to senior vice president, director of digital media. WÖhrle will continue to report to Philippe Guelton, EVP/COO of Hachette.
Firstborn named an executive vice president and a director of business development.The interactive design and technology studio promoted Kevin Arthur to the former post and named Ethan Farber to the latter.
Backchannelmedia hired Harvey Koeppel as chief operating officer. Koeppel was previously CIO and senior vice president of Citigroup’s Global Consumer Group (GCG). The provider of direct response TV and television advertising services has tasked Koeppel with overseeing Backchannelmedia’s technology development.
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