Execs & Accounts for Friday January 19, 2007

Kathleen Delaney was named senior director of marketing at Dow Jones Indexes. The Dow Jones veteran has worked at Factiva and Dow Jones Newswires. She also held similar marketing and product development positions at OneSource Information Services and AT&T.

Metacafe added three to its executive team. Mort Greenberg, formerly VP of media sales strategy and development for IAC and director of national sales and client services at AskJeeves, was named VP of sales. Allyson Campa was hired as VP of marketing. She was CEO of Bravanta, and VP and GM of MySoftware. Bud Colligan was appointed executive chairman. Colligan co-founded Macromedia, and took the company public as its CEO. Colligan also worked in Apple Computer’s Macintosh Division.

SendTec appointed a new board member and hired a senior executive. Robert Hussey was appointed to the board of directors. Hussey serves on other company boards and brings agency experience to the post. Daniel Hall was named SVP, secretary and general counsel to SendTec. The company also named Ashton Partners as its investor relations agency.

Jumpstart Automotive Media hired three sales managers for the Detroit office. Mike DeTurris was the emerging media supervisor at Ford Motor Media. Mike Bonetti was digital automotive strategy supervisor at General Motors Planworks where he managed digital in-market media initiatives. Andy Hazy worked at ForbedAutos.com where he was regional sales manager for the East coast. All three positions are newly-created.

Former AOL Canada founder and CEO Steven Bartkiw joined MedStrong as president, CEO and director. The company plans to develop a Web 2.0 business platform and social networking site under Bartkiw’s watch.

Magazine subscription agency M2 Media Group acquired BlueDolphin.com from Zinio. The purchase enhances M2’s expansion to paid subscription services.

Ace Hardware chose Mars Advertising for its Dream Ace promotion.
The campaign centers around a contest anchored with a Web site, in-store and traditional media placements.

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