Walton | Isaacson hired Danny Cohn as senior creative brand strategist. Cohn will oversee creative strategy for the agency’s digital and interactive initiatives. He was most recently at Edelman as creative idea director for the agency’s consumer division, leading branding efforts for clients including Dove and Wal-Mart.
Red Bricks Media promoted four employees to senior positions.. Kelly Olson was promoted from VP, finance, to chief financial officer. Beth Morgan was promoted from media director to VP, operations. Andrew Leinicke was promoted to media director from the position paid search marketing strategist. Rebecca Vittetoe was named media supervisor.
Andrea Bonner was named director, online media solutions, of The Active Network’s East Coast office. Before joining Active, she held account management positions at Weiden & Kennedy and Goodby, Silverstein & Partners and worked with clients including Nike, Microsoft, and Frito-Lay. Bonner will be based in the New York office.
WPP’s Beyond Interaction restructured its management organization. Kathleen Sheridan was promoted to worldwide managing director of activation and measurement; she was previously managing director of Beyond Interaction U.S. Sheridan will oversee the agency’s investments and activities worldwide. Sloan Broaderick will join Beyond Interaction as managing director for the U.S. He will oversee the agency’s U.S. division, and work closely with MediaCom’s clients to assure continued strategic integration of digital into core media plans.
Revenue Science added two senior account executives.. Julie Clark will handle sales in the Midwest, and joins Revenue Science after working in advertising sales at companies including Scripps Network and MEC. Accounts in the Northeast will be picked up by Brian Burns, previously from ITN Networks.
Burst Media named Richard Zeilhofer Midwest sales manager. Zeilhover is transferring from the London office after being promoted to sales manager last year. Before joining Burst, he worked for the London Daily Telegraph.
Gamecock Media Group named Liquid Advertising its agency of record for online media buying. The indy game publisher and ad agency worked together on a handful of titles in 2007 and early 2008.
Ernst & Young collaborated with Molecular to build the site “Ey Insight“. The student career microsite includes personalized tools for prospective employees.
Quattro Wireless will power an ad-supported TMZ mobile site with entertainment news and information. Ad inventory will be split between AOL’s Third Screen Media and Quattro Wireless. TMZ is owned by AOL.
ROO wraps Viewdle facial recognition search technologies into media player. Viewdel will integrate its video search capability into the ROO player. ROO also picked up RCS Digital, which includes the Web sites of two of Italy’s newspapers.
SendTec elected two new board members. Paul Dzera and Stephen Marotta were elected to serve as directors of the SendTec board. The two replace Robert Beauregard and Robert Hussey, who will both step down from the board.
Publicis Groupe rebranded its India and Singapore-based marketing services arm Solutions as Solutions | Digitas. The rebranding signals strategic development and international deployment for the Digitas global network.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more