More NewsExecs & Accounts for Friday March 7, 2008

Execs & Accounts for Friday March 7, 2008

ContextWeb forms ad exchange advisory board, Indigio grabs MediaNews Group's Lawlor, Coast Guard floats Web effort.

ContextWeb, a contextual advertising exchange, has established a board of advisors and added a number of members. Joining the board are Ira Carlin, former chairman-international of Interpublic’s MAGNA Global Worldwide and former chairman of Universal McCann; along with Robin Cooper, VP of advertising and business development for auto publisher Kelley Blue Book. Also joining is Scot McLernon, president of Upstream Group and former head of sales for CBS Digital.

Teresa Lawlor has joined Denver-based interactive agency Indigio in the role of chief strategy officer. Previously, she was VP of marketing at MediaNews Group Interactive, a newspaper publisher.

New York-based ad agency Cossette created a digital campaign centered around the gocoastguard.com Web site for the U.S. Coast Guard Reserve recruitment program.

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