Execs & Accounts for January 16, 2007

WebTrends hired Tim Kopp as CMO. Kopp most recently led the interactive marketing department for Coca-Cola Company. Regarding his approach to a new role in a new industry, Kopp said, “There are differences in marketing to businesses versus consumers, but the critical item that won’t change is a tremendous focus on the customer.”

The Weather Channel entered an agreement to use components of the Rapt Business Director and Price Director products. The media monetization platform will support online sales operations and provide analytics for TWCi properties including weather.com, forGetaway.com, and weather.com/onedegree.

Michael Rosner was named VP of global sales for EyeWonder. He will oversee the company’s expanding sales organization in domestic and international markets.

Investor’s Business Daily said it will use Aprimo Marketing. Aprimo will centralize and manage the paper’s marketing campaigns.

U.K.-based publisher Johnston Press entered a pay-per-click deal with Miva. Miva will provide targeted PPC ads across Johnston Press’ network of over 300 national, regional and classified Web sites. The publisher network includes The Scotsman.

Digital marketing agency Adtech opened a U.S. West Coast office with the hire of Laura Tellez. Tellez is senior sales manager and will work from the new San Francisco office. Her experience includes roles at USAToday.com and Washingtonjobs.com.

Tacoda added two paper sites to its audience network. Dow Jones signed with Tacoda to get site-side behavioral targeting to its network clients. It previously worked with Revenue Science. USAToday.com, which previously used Tacoda’s site-side behavioral targeting service, signed up for the company’s audience network.

VitalStream was selected to power Sundance Film Festival online. Content including short films, exclusive filmmaker interviews, and daily video highlights from the festival will air on the 2007 Sundance Film Festival site.

Direct gourmet product sales company Megan’s Pantry selected IMN to handle its e-newsletters. The IMN Party Pulse will send monthly e-mail newsletters and follow them with “warm call” reports on readership activity.

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