The American Association of Advertising Agencies named Harold Geller SVP of digital initiatives. He comes to 4A’s from ConfirMedia, where he was VP of e-business solutions. Earlier stints include technology roles with MindShare, Ogilvy & Mather and McCann Erickson.
CondéNet appointed Dee Salomon SVP of sales and marketing. She was previously SVP and managing director of style.com, men.style.com and flip.com.
Spur Digital named John Emanuel manager of business development. Emanuel was previously a account executive at KTRK-TV, an ABC affiliate where he launched the digital sales department.
Double Fusion continues to build its sales team with a trio of new executives. Aaron Lassila took the position of director of sales for the Western region. He previously worked at EA and Clear Channel. Chris Negron, formerly at CNET and TV Guide, will be director of sales for the central region. Danielle Ryniker was hired as senior sales manager of the Eastern region. Her experience includes posts at CNET and Unicast. The hires occurred a week after the company hired an HR executive to recruit new staffers.
Namco Bandai Games hired a business development director and promoted two executives. Zack Karlsson will explore new online revenue streams. The game publisher also promoted Makoto Iwai to EVP and COO, and Shuji Nakata to SVP and CFO.
Tina Sharkey left AOL for BabyCenter’s chairman post. Sharkey was SVP of instant messaging and social media at AOL.
An ad campaign for Food Network show “Ace of Cakes” will use Rovion’s InPerson technology. The show’s Duff Goldman will have a virtual avatar appearing in creative executions on sites such as AOL, TMZ and VH1.
TPM Directional Marketing brought in five execs. Greg Steward was named SVP of interactive, Bill Fowle became VP of search, and Monica Ho took the post of VP of strategy and marketing. In the interactive client services department, Todd Bloch was named senior director of interactive client services for the Eastern region, and Tony Gauthier was named senior director of interactive client services division, Central region. Glenn Herrera, director of interactive business development for the West Coast, and Jami Servidone, director of interactive business development in the Northeast will split regions in the interactive business unit.
Michael Huskey was named VP of new business development at SendTec. Huskey is expected to leverage his work in the direct response television marketing space at companies including Hawthorne Direct, and with new business development to expand SendTec’s client base.
BabyUniverse and BabyTV.com entered an agreement with HarperCollins Publishers. The deal includes running video segments illustrating scenarios from the HarperCollins book “Babyproofing Your Marriage” on BabyTV.com.
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