Execs & Accounts for January 18, 2004

Eyeblaster added new faces to its sales and marketing operations. The rich media firm named Fred Tietze as VP of North American sales and business development, Wilma McDaniel as director of marketing, and Doug McFarland as general manager.

Tietze ran his own consultancy, Tietze Associates, before joining Eyeblaster. McDaniel was marketing director for ad research firm TNS Media Intelligence/CMR. Doug McFarland was named to Eyeblaster’s board in November, after serving Advertising.com as executive VP and general manager.

The appointments come several months after Eyeblaster let go much of its marketing leadership in a shake-out designed to bring it more into line with the company’s sales goals.

WorldNow will use Tacoda’s behavioral targeting platform to target ads on its 147 local media Web sites. Local broadcast, cable, and newspaper sites using WorldNow’s publishing platform include Meredith Broadcasting and New York Times Broadcasting. The company’s network generates approximately 250 million monthly page views from 20 million unique users.

Dating service It’s Just Lunch (IJL) tapped Geary Interactive to handle site development and online marketing. The San Diego-based agency already launched new versions of the company’s corporate and franchisee sites. Future projects include marketing, lead generation and email programs for IJL.

Rich media vendor United Virtualities hired Karen Murphy as East Coast sales director. Murphy was director of business development for BostonHerald.com, managing all online advertising for the Herald Interactive Network of eight sites. He replaces Paul Weinrib, who left the company.

FindWhat.com promoted Tom Wilde to senior VP and general manager of primary traffic. Wilde joined FindWhat.com three months ago as VP and general manager of primary traffic. Earlier, he was VP and general manager of search and publishing at Lycos.

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