Execs & Accounts for January 22, 2008
Euro RSCG New York subscribes to TiVo measurement service; Clickable names Preston Green to customer experience role.
Euro RSCG New York subscribed to TiVo’s measurement service. The division of Euro RSCG Worldwide will use Tivo’s StopWatch system.
Clickable named Preston Green vice president of customer experience. Before joining the search engine marketing firm Green led the editorial operations team at Microsoft�s adCenter.
Four broadcasters selected HipCricket for mobile alerts. The mobile marketing firm will deliver mobile information and ads to listeners of KNBC, WTMJ-AM, WTMJ-TV, and WKTI-FM.
SheKnows.com hired five execs. The online destination for women hired Aimee Gerry as West Coast director of sales, Martha Goebel as East Coast account executive, Erin Leavitt as East Coast account executive, Tara Tomlinson as Midwest account executive, and Tiffany Foster as Midwest account executive.
EmSense named Keith Winter CEO. Winter was previously COO of Exponential Interactive, formerly Tribal Fusion. EmSense is a “neuromarketing” company which developed a headset to measure brain activity and other physical indicators for a moment-by-moment analysis of how audiences respond to advertisements.
Parenthood.com signed with Idearc Media for access to Superpages.com business listings and local search.
Federated Media hired Michelle Manfredini as account manager in client services. The online publisher founded by John Battelle hired Manfredini from CNET, where she was account coordinator.
National restaurant chain Ted’s Montana Grill named BrightWave Marketing its e-mail agency of record.
