Vibrant Media named Sean Finnegan its chief media officer. Finnegan was previously the CEO of Omnicom Media Group Digital. He will oversee the marketing, business and product development for the video and contextual ad network.
Silverpop hired Loren McDonald as vice president of industry relations. The Web marketing firm hired McDonald from Lyris, where he was vice president of corporate communications.
Microsoft named Todd Peters as corporate vice president of marketing for its Mobile Communications Business. Peters was previously vice president at office supply company Staples.
JumpTap named Paran Johar as its chief marketing officer. Johar joined the mobile search and advertising firm from MRM Worldwide, McCannÃ¢ï¿½ï¿½s digital division, where he was executive vice president of digital marketing for North America and managing director of the Los Angeles office.
[x+1] named John Nardone CEO, replacing Toby Gabriner. Nardone joins the online marketing firm from Aegis GroupÃ¢ï¿½ï¿½s Marketing Management Analytics, where he was co-president and chief client officer.
Taylor Brothers Farms tapped both multiple-media.com and Monkey & Snake to build its Web site. The California-based organic dried prune producer will also use multiple-media.com’s content management system.
EMC Corporation tapped Avenue A | Razorfish to redesign its Web site. The agency incorporated three previously independent Web sites into a single site for EMCÃ¢ï¿½ï¿½s products and services.
BGT Partners hired three execs. The Miami-based interactive agency named Nicole Fraley online marketing strategist and head of its search engine marketing team, Morgan Ott as junior project manager/information architect, and Megan Kat as its public relations manager.
AbelsonTaylor hired Tim Lewis as director of interactive/relationship management strategy. The healthcare advertising agency created the post for Lewis.
Boingo selected JiWire for Wi-Fi advertising. The wireless hotspot network will use the ad provider to supply ads to 28 major U.S. and U.K. airports.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.