Execs & Accounts for January 26, 2005

Atlanta-based interactive firm Atomic Fusion added several clients. They include Equifax, HBW Insurance Services, and the Professional Career Development Institute, among others.

Forbes.com hired Fred Doscher as research manager, supporting online ad sales. He joins from AJ Interactive, Ask Jeeves’ advertising and sales division.

The Wild Divine Project, producer of a bio-feedback computer game, tapped SRB Marketing to plan its online marketing campaigns. It’s the company’s first foray into online ads.

WorldNow, an ad network for local TV Web sites, hired Allison Bodenmann as executive VP of national and network ad sales. She joins from Court TV, where she was VP of business development.

Additionally, WorldNow recently lost its president. Mark Zagorski went to MediaSpan Group, which also develops online revenues for traditional media companies.

Ripple Effects Interactive launched GroundhogChase.com, a promo for the Pennsylvania Tourism Office. The site is trying to generate buzz around the Groundhog Day celebration in Punxsutawney.

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