Execs & Accounts for January 28, 2005

Oddcast and Modem Media are behind an online ad campaign highlighting Heineken’s sponsorship of the 47th Grammy awards. The creative takes the form of quiz. Web users answer a series of questions about previous Grammy awards, and obtain free MSN song downloads along the way. The Grammys happen on February 13.

Espotting Media signed a distribution deal with “The Sun” to provide paid listings on the U.K. paper’s Web site. Contextual links will appear in content channels including sport, entertainment and life.

Atlanta SEO firm Prominent Placement signed five customers. Client wins include Advantage Industrial Automation, Informatica, PaperHost.com, Tax Partners and Visiprise.

Blackboard, which provides enterprise software to schools, made Pappas Group its marketing communications agency of record. Pending assignments include a Web site redesign.

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