Execs & Accounts for January 28, 2005
Modem Media supports Heineken sponsorship of Grammys; Espotting Media signs distribution deal with 'The Sun'; SEO firm signs five customers.
Modem Media supports Heineken sponsorship of Grammys; Espotting Media signs distribution deal with 'The Sun'; SEO firm signs five customers.
Oddcast and Modem Media are behind an online ad campaign highlighting Heineken’s sponsorship of the 47th Grammy awards. The creative takes the form of quiz. Web users answer a series of questions about previous Grammy awards, and obtain free MSN song downloads along the way. The Grammys happen on February 13.
Espotting Media signed a distribution deal with “The Sun” to provide paid listings on the U.K. paper’s Web site. Contextual links will appear in content channels including sport, entertainment and life.
Atlanta SEO firm Prominent Placement signed five customers. Client wins include Advantage Industrial Automation, Informatica, PaperHost.com, Tax Partners and Visiprise.
Blackboard, which provides enterprise software to schools, made Pappas Group its marketing communications agency of record. Pending assignments include a Web site redesign.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article