Execs & Accounts for January 30, 2006
Did-it hires an SVP of marketing; iCrossing names a client services director; Goodyear taps McCann Erickson for digital and print advertising.
Search marketing firm Did-it hired Michael Ford as SVP of sales and marketing. Ford was founder and president of Computer.com, and he’s held executive posts with Quigo Technologies, Toshiba and Bose.
iCrossing hired Thom Kennon as client services director in New York. Kennon joins from Nacio Interactive, where he was SVP of marketing and business development.
Goodyear tapped McCann Erickson to handle its U.S. advertising. The business was awarded on the basis of the agency’s pitch for print and interactive media.
Digital marketing agency imc2 promoted Bob Robinson to executive creative director and Renee McKeon to VP of user experience. Robinson was hired in 2003, prior to which was regional VP at Divine. McKeon joined five years ago.
Tacoda hired Lee Blickstein as Eastern region sales manager. He was a senior account executive at CoolSavings.
ContextWeb added six publishers to its contextual ad network. They include USAToday.com, TheStreet.com, StockHouse, InstitutionalInvestor.com, InvestorsHub, and Silicon Investor.
Alltel handed its digital marketing account to Campbell-Ewald, already its Alltel brand agency of record. The win means Campell-Ewald will oversee several consumer-facing Web sites.
Location-based services player SquareLoop appointed Morgan O’Brien as chairman of its advisory board. O’Brien is the founder and former chairman of Nextel.
1-800-FLOWERS.com will use technology from Rovion to enable a video spokesperson on its site. The talking head will support the floral retailer’s Valentine’s Day sales efforts.
