Agency.com opened an office in Asia and hired Jason Kuperman as managing director of Agency.com Asia based in Shanghai. He was previously at the firm’s sister agency Tequila where he was director of interactive content practices in Los Angeles. Agency.com also just opened an office in Rome.
Responsys named Chris Paul its CFO. Paul will be responsible for managing the company’s growth in the on-demand market sector. He was previously CFO at Determine Software. He also served as CFO at Teros, Linuxcare, Cloudscape, and ICVerify.
Tribune Media and VMix partnered to provide content on Tribune Interactive sites. VMix will provide a white label solution supplying user-generated videos, photos, blogs, ratings, polls and community features on the publisher’s network of over 50 sites including LATimes.com, Newsday.com, Chicagotribune.com, and DailyPress.com.
Gannett Digital named Abigail Horrigan VP of marketing. Horrigan was previously VP of business development and advertising sales FoodFit.com. She also worked at America Online.
Vibrant Media hired four new executives. Paul Joachim and Martin Forbes joined Vibrant Media to manage global growth. Joachim was managing director at Jeffries-Broadview. Forbes previously served as director at Pricewaterhouse Coopers. Gabe Greenberg, who will focus on the automotive sector, previously worked in sales at Autobytel Direct and Car.com. Director of Entertainment Cliff Paulson was a senior account executive with Fox Broadcasting.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more