Agency.com opened an office in Asia and hired Jason Kuperman as managing director of Agency.com Asia based in Shanghai. He was previously at the firm’s sister agency Tequila where he was director of interactive content practices in Los Angeles. Agency.com also just opened an office in Rome.
Responsys named Chris Paul its CFO. Paul will be responsible for managing the company’s growth in the on-demand market sector. He was previously CFO at Determine Software. He also served as CFO at Teros, Linuxcare, Cloudscape, and ICVerify.
Tribune Media and VMix partnered to provide content on Tribune Interactive sites. VMix will provide a white label solution supplying user-generated videos, photos, blogs, ratings, polls and community features on the publisher’s network of over 50 sites including LATimes.com, Newsday.com, Chicagotribune.com, and DailyPress.com.
Gannett Digital named Abigail Horrigan VP of marketing. Horrigan was previously VP of business development and advertising sales FoodFit.com. She also worked at America Online.
Vibrant Media hired four new executives. Paul Joachim and Martin Forbes joined Vibrant Media to manage global growth. Joachim was managing director at Jeffries-Broadview. Forbes previously served as director at Pricewaterhouse Coopers. Gabe Greenberg, who will focus on the automotive sector, previously worked in sales at Autobytel Direct and Car.com. Director of Entertainment Cliff Paulson was a senior account executive with Fox Broadcasting.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.