More NewsExecs & Accounts for July 11, 2005

Execs & Accounts for July 11, 2005

ValueClick rehires Hirsch; Ford and Adobe tap Web analytics providers; Ripple Interactive hires in several divisions.

ValueClick rehired Jeff Hirsch as SVP of business development, a role similar to one he filled at the company more than four years ago. For the past several years, Hirsch has been chief revenue officer at Fastclick.com.

Ford Motor Company tapped Omniture to measure how visitors behave on several of its North American brand sites. The company intends to broaden the scope of its site metrics analysis, rudimentary until now.

Speaking of Web analytics, Adobe will use WebSideStory’s HBX service to analyze its Web sites’ marketing performance. The deployment is “part of a comprehensive marketing effectiveness program,” the company said.

MyFamily.com tapped Poindexter Systems for cross-media ad optimization and behavioral targeting. The client will use the system to help determine which promotions to offer customers and prospects on the fly.

Ripple Effects Interactive promoted one and hired six in its client services, design, production and technology units. They include account executive Cara Crowley, account supervisor Stephen Haye, and Lauren Blair, a producer.

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