Execs & Accounts for July 12, 2004

Napster hires its first CMO; Agency.com adds 11 clients; Dotomi appoints top-level execs.

Roxio-owned Napster hired Alan Cohen to fill its newly created chief marketing officer post. Cohen’s experience developing consumer brands includes work for Michelob, BP and uBid. He spent nearly a decade with Jim Beam Brands as VP of brand management, and has served stints with agencies Ogilvy & Mather and DDB Needham Worldwide.

“Alan’s breadth of experience managing the growth of big consumer brands both on and offline will help further define Napster’s position in the rapidly expanding digital music marketplace,” said Chris Gorog, chairman and CEO of Roxio and Napster.

Agency.com has picked up 11 clients so far in 2004. The customer wins, which cover Web development and online advertising assignments, include the American Medical Association, CNL Financial Group, Holtzbrinck Publishers, Grubb & Ellis Company, International Paper and ISO New England.

Marketing firm Dotomi hired Jim Alla as senior VP of sales and Laurence Stock as chief financial officer and chief operating officer.

Alla was senior VP of technology sales for 24/7 Real Media, prior to which he led sales and business development for Newmediary. He held additional management roles with Engage, AdKnowledge and IDG Communications. He’s worked closely with Dotomi CEO John Federman.

Stock was COO for IMN and CFO for consulting firm The Reference Inc. He also served as CFO with Benchmarking Partners.

New Media Strategies (NMS) hired Sarah Grace McCandless as online brand manager. McCandless was most recently marketing director for comic book and graphic novel publisher Dark Horse Comics, a role that included building marketing strategies with publishing partners 20th Century Fox, Dreamworks and Sony Pictures. Prior to Dark Horse Comics, she did consulting work for Tektronix, Nike and Stark Raving Theatre.

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