Execs & Accounts for July 17, 2006
Brightcove hires two; IndustryBrains signs publishers; Fuel Industries hires a head of licensing.
Brightcove hires two; IndustryBrains signs publishers; Fuel Industries hires a head of licensing.
Internet TV player Brightcove hired Scot Rosenblum as CFO and Tony Dunaif as VP of content partnerships and international development. Rosenblum was Lycos’ SVP of global mergers and strategic planning at Lycos. Dunaif was SVP of biz dev at MTV Networks.
Marchex subsidiary IndustryBrains will provide its contextual ad product to several tech and financial publishers. They include ZDNet, TechRepublic, Briefing.com and several newsletters and sites run by OpenSystems Publishing.
Fuel Industries, best known for advergames and branded content, hired Mark Edwards as general counsel and VP of licensed properties. Edwards is an entertainment lawyer and producer of a number of animated TV shows.
Quigo added Cox Newspapers to its AdSonar ad network. Sites in the network include those run by The Atlanta Journal-Constitution, Austin American-Statesman, Dayton Daily News and The Palm Beach Post.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article