Execs & Accounts for July 18, 2005

Avenue A/Razorfish built a new site for DaimlerChrysler’s Mercedes-AMG brand. The Web presence offers a virtual journey to AMG headquarters in Affalterbach, Germany.

MIVA, formerly known as FindWhat, hired William Seippel as chief financial officer. Seippel was CFO for AirGate PCS, a Sprint affiliate. Prior to that, he held similar posts with Global Telesystems and Landmark Graphics.

InfoSearch Media hired Michael Papale as VP of sales and business development. He joins from Citysearch/InterActiveCorp, where he was director of national sales.

Guardian Newspapers will use WebSideStory’s HBX for Web site analytics on its news properties. The win boosts WebSideStory client presence among UK companies and news sites. In the U.S., the firm recently signed Knight Ridder Digital.

Consumer Guide Automotive tapped Jumpstart Automotive Media to manage ad inventory on ConsumerGuide.com. The company is a division of Publications International, which publishes approximately 500 book and magazine titles a year.

Mobile content company Mforma tapped ATTIK as its creative agency. The assignment includes print, interactive and point-of-sale elements.

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