More NewsExecs & Accounts for July 26, 2004

Execs & Accounts for July 26, 2004

IMN hires a CEO; Forbes.com names a regional sales manager; Discovery Channel creates video spot using Unicast format.

IMN hired David Fish as chief executive officer and went public with several new online marketing and workflow products it’s preparing to roll out.

Fish held numerous executive posts with Engage, including chief operating officer and executive VP of corporate development. He was also engineering director with Lotus Corporation’s One Source Division and VP of systems for Epsilon.

IMN’s new products include an e-publishing solution for automotive dealers and a blog-like tool for technology resellers. Fish said the company’s new strategy is to build “e-communications solutions that support very specific business opportunities.”

Kathleen Goodwin, the company’s previous CEO, left in April. She was replaced by Peter Mesnik, cofounder of IMN and CTO of the company, who acted as president and CEO until Fish was named.

Forbes.com hired Colleen Hirner as regional sales manager in San Francisco. Her territory includes accounts in the Bay Area plus Nevada, Utah, Idaho, Montana and Wyoming.

Hirner was most recently a sales manager at Ziff Davis in San Francisco. Her earlier experience includes stints as account director with GameSpy and Viewpoint Corporation, and as regional sales manager with CNET Networks/Tech Republic. She held sales posts at PC World, InfoWorld and Computerworld.

Discovery Channel created an interactive video spot using Unicast’s latest rich media format to promote its annual “Shark Week.” The online unit combined Discovery Channel’s TV campaign with custom Flash interactivity, and ran from July 21 to 25 on ESPN.com, SI.com, and TVGuide.com.

“Unicast’s Video Commercial format makes it possible for us to present a consistent broadcast message online and enhance it with interactivity, including immediate calls-to-consumer action,” said Sara Moscowitz, media director for Discovery Channel.

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