More NewsExecs & Accounts for July 27, 2007

Execs & Accounts for July 27, 2007

AdBrite Grabs Levin from Yahoo Local; CMO Refreshment at Coke; Jumpstart Revs up Sales Staff

Yahoo is losing Paul Levine to AdBrite. The former head of Yahoo Local is leaving to join the Internet ad marketplace for an unnamed role.

At Yahoo, Jennifer Dulski was named group VP/GM, local markets and commerce, while Scott Regan assumed acting lead of Yahoo Local/Maps. Yahoo also appointed Maggie Wilderotter to its board of directors. Wilderotter is currently chairman and CEO of Citizens Communications Company, a communications provider and local exchange phone company.

The Coca-Cola Company named Joseph Tripodi as chief marketing and commercial officer. The soft drink giant hired Tripodi away from a position as the SVP and CMO for Allstate Insurance Co.

Buzznet named Tyler Goldman CEO. Goldman was already serving as chairman of the social networking site, and was previously acting president of RSS search engine Feedster.

Jumpstart Automotive Media hired David Liebler as director East Coast sales, a position created for Liebler. He joined the automotive advertising network from his post as president/publisher of CO-ED Magazine.

TiVo appointed Karen Bressner as SVP of advertising sales. The digital video recorder and services company hired Bressner from a position as SVP, national advertising sales for Viacom International.

Energy BBDO promoted Brigette Whisnant to SVP, director of film and digital production. Whisnant replaced Diane Jackson who recently left the agency.

PlattForm Holdings acquired VentureDirect Worldwide and Zuma. The provider of education marketing and enrollment services acquired lead generation and customer acquisition services VentureDirect and Zuma, publisher of BeautySchoolsDirectory.com. Financial terms were not released.

Blue Ribbon Residential Construction picked VisionPoint Marketing for a site redesign. The residential contracting company tasked VisionPoint with designing and developing a new site to include a full portfolio of Blue Ribbon’s projects.

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