Execs & Accounts for July 30, 2004
PointRoll snatches up Eyeblaster's director of Western region business development; twenty-two sign up to use DoubleClick's ChannelView product; 72andSunny launches an integrated campaign for Musicmatch.
PointRoll snatched up Eyeblaster’s director of Western region business development to lead its own West Coast sales operation. Eyeblaster promoted Business Development Manager Samantha Voisin to fill the vacancy. Before joining Eyeblaster, Voisin held various posts with Initiative Media.
“The poaching of Chip Russo from Eyeblaster was a critical move,” said PointRoll COO Chris Saridakis. “We have enough business, enough clientele that it warrants building up the team in that region.”
Russo was with Eyeblaster for upwards of two years.
Twenty-two catalog titles signed contracts to use DoubleClick’s ChannelView online metrics product during the first six months of 2004. The new customers include the Metropolitan Museum of Art, Anthropologie Direct, Linen Source, Pendleton, Sports Section, Thompson Cigar and Athleta.
Advertising agency 72andSunny launched an integrated campaign for Musicmatch’s digital music player and subscription service, Jukebox 9.0. The media buy spanned Web banners and email, among various offline channels. Advertising and marketing for Musicmatch were previously handled in-house.
Consumer electronics retailer Best Buy rolled out a branded fantasy football game, courtesy of fantasy sports site Fanball.com. The free site features a fantasy game that offers $20,000 a week in consumer electronics and entertainment prizes.
San Diego-based Red Door Interactive built a Web site for The San Diego Convention Center, a new client. The online presence provides corporate publications, facility details, newsletters and booking information.
