More NewsExecs & Accounts for July 6, 2004

Execs & Accounts for July 6, 2004

SageMetrics picks up five clients; Food Lion taps Bigfoot; Kliplinger.com chooses Burst! for ad management and representation.

Web analytics player SageMetrics picked up five new clients. They include EmeraldCoast.com, Neutrogena, Rampage, uSwitch and Virgin Radio. All five customers will use SageMetrics platform to provide analysis of site traffic and use patterns.

Food Lion, a grocery chain with 1,200 stores, tapped Bigfoot Interactive to support its email-based customer retention and coupon incentive efforts. Food Lion will use Bigfoot’s DREAM (Direct Response E-mail Applications Manager) ASP platform to send personalized offers based on customers’ past purchases.

“DREAM enables us to leverage the knowledge we have about our customers to produce highly relevant, personalized communications,” said Bill Thomas, marketing director for Food Lion’s frequent shopper program.

Kiplinger.com, the online presence of finance publisher The Kiplinger Washington Editors, will use Burst! Media’s AdDesktop ad management platform and join the Burst! ad network. “The addition of Kiplinger.com’s traffic adds a highly involved and desirable audience to the growing BURST! Network,” said Jarvis Coffin, Burst! president and CEO.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts