More NewsExecs & Accounts for July 6, 2004

Execs & Accounts for July 6, 2004

SageMetrics picks up five clients; Food Lion taps Bigfoot; Kliplinger.com chooses Burst! for ad management and representation.

Web analytics player SageMetrics picked up five new clients. They include EmeraldCoast.com, Neutrogena, Rampage, uSwitch and Virgin Radio. All five customers will use SageMetrics platform to provide analysis of site traffic and use patterns.

Food Lion, a grocery chain with 1,200 stores, tapped Bigfoot Interactive to support its email-based customer retention and coupon incentive efforts. Food Lion will use Bigfoot’s DREAM (Direct Response E-mail Applications Manager) ASP platform to send personalized offers based on customers’ past purchases.

“DREAM enables us to leverage the knowledge we have about our customers to produce highly relevant, personalized communications,” said Bill Thomas, marketing director for Food Lion’s frequent shopper program.

Kiplinger.com, the online presence of finance publisher The Kiplinger Washington Editors, will use Burst! Media’s AdDesktop ad management platform and join the Burst! ad network. “The addition of Kiplinger.com’s traffic adds a highly involved and desirable audience to the growing BURST! Network,” said Jarvis Coffin, Burst! president and CEO.

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