Execs & Accounts for June 14, 2004
Bigfoot Interactive promotes Deirdre Namur to VP of creative services; Roxio renews its contract with marketing player Kefta; Sendmail signs a worldwide reseller agreement with HP.
Bigfoot Interactive promoted Deirdre Namur to VP of creative services. Namur joined Bigfoot Interactive as director of creative services in 2001, prior to which she did work for CMP Media, Ogilvy & Mather and the Direct Marketing Association.
Roxio renewed its contract with marketing and “customer interaction” player Kefta. For three years, Roxio has used Kefta’s services to create customer profiles and reduce order abandonment via the Web.
Sendmail signed a worldwide reseller agreement with HP. HP’s services and consulting group will offer three Sendmail products: Mailstream anti-spam product, Mailstream Manager and Mailcenter, a storage and access tool.
“The combination of Sendmail’s Mailstream anti-spam solution and industry-standard HP ProLiant Servers offers customers a complete anti-spam solution,” said HP’s Ron Eller, VP of enterprise solution alliances.
