Tacoda promoted three senior execs. Director of Revenue Management Anne Hunter becomes VP of revenue operations, a new post. Director of Marketing David Markowitz was named VP of marketing and product management. Bennett Zucker, VP of customer success, was promoted to VP of global affiliate and technology sales.
ValueClick also promoted three. Jeff Pullen, former EVP of operations, becomes COO for the U.S. European Managing Director Carl White becomes COO of ValueClick Europe. And Tom Vadnais was made SVP in charge of the Mediaplex and Commission Junction divisions.
PointRoll added three big names to its “included network” of publishers offering its units at a discount. The addition of CBS Digital, About.com and IGN brings the number of publishers in the program to c. 37.
GlaxoSmithKline tapped Ripple Efffects Interactive to create new components for its Citrucel site. The agency also created an online marketing campaign with banner placements on WebMD.com, AOL.com, Health.com and CookingLight.com.
Advance Internet tapped Reprise Media to deploy a search marketing campaign. The effort will seek to drive traffic to the client’s network of local Web sites, including NJ.com, Cleveland.com, OregonLive.com and NOLA.com.
The National Association of Collegiate Directors of Athletics tapped Skylist to power its email marketing programs. The group has 6,100 members
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