Foote Cone & Belding’s interactive agency hired Mach Arom as executive creative director. Before joining FCBi, Arom was creative director and senior partner with Ogilvy Interactive in New York, working on accounts that included Jaguar, The Office of National Drug Control Policy, Perrier and Ameritrade. Earlier he was creative director for Magnet Interactive in D.C.
“He is well attuned to emerging trends between youth culture and interactive marketing, and has led interactive development for a wide range of leading companies,” said Chris Becker, FCB New York’s chairman and chief creative officer.
Brian McAndrews, president and CEO of aQuantive, was elected to the board of online diamond retailer Blue Nile. McAndrews has, for five years, led aQuantive’s suite of digital marketing firms. Earlier, he held several executive posts with ABC Sports and ABC Television.
San Francisco email marketer Lyris added Frederick’s of Hollywood to its client list. Frederick’s is now using Lyris to run a campaign that draws attention to its 1940’s and ’50’s origins.
Engage PR added Infoblox, MetroFi, and NexTone Communications to its client roster. The three network and broadband services companies will rely on Engage to drive customer interest and expand market presence.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more