Execs & Accounts for June 21, 2004
Tribune, Belo tap IPIX AdMission; ExactTarget Signs 100; Honda and Saab using Unicast's enhanced Video Commercial.
The Tribune Company and Belo Interactive will use IPIX AdMission’s new platform for the creation of graphics-enabled online classified ads. Tribune will incorporate the ads into as many as 11 of its properties, the company said. Belo will use the platform to run ads on DallasNews.com, the site affiliated with The Dallas Morning News.
Additionally, Recycler Classifieds has expanded its use of AdMission, and will use it to streamline its call center process for creating photo-enhanced classifieds.
ExactTarget signed up approximately 100 new customers so far this quarter. They include the Leukemia & Lymphoma Society, healthcare consultancy Solucient, F5 Networks and The Institute of Culinary Education in New York.
Honda and Saab are using the new version Unicast’s Video Commercial format. The latest iteration of the full-screen ad unit offers companion interactivity.
“The Video Commercial with companion interactivity allows Honda to build on its early success with the format by giving consumers even more opportunities to interact with their brand,” said Edmund Purcell, management supervisor at RPA.
