R/GA London hired Nathan Cooper as executive creative director. The digital agency created the position for Cooper, who most recently worked for Poke London.
Townhall.com selected Roo to power its online video portal. The conservative news and opinion Web site will offer video clips featuring Townhall.com’s own personalities and originally produced content.
Semphonic formed an alliance with Eric T. Peterson’s Web Analytics Demystified to help enterprise clients build processes around Web analytics.
GigaWealth.net tapped Pulse 360 to supply its sponsored links. The wealth creation and management community will use Pulse 360 for targeted ads.
Active Athlete added several publishers to its lifestyle sports publishing network. Properties involved include FreeSurfMagazine.com, StormSurf.com, SickLines.com, Cycling.tv, SwimNews.com and TheFinalSprint.com.
IGA Worldwide expanded its ad network with Cyanide, Morpheme, and Staggan. The in-game advertising network will serve dynamic ads in games such as Pro Cycling Manager, United Football, and a number of PC casual games.
Paltalk picked VideoAdGames to incorporate video advertising in a chat messenger and community platform.
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