CBS Digital Media recruited Jonathan Sobel as SVP of strategy and business development. Sobel was SVP, secretary and general counsel at Yahoo He’ll oversee digital rights, mergers and acquisitions, and relationships with portals and wireless applications.
St. Louis search marketer Outrider, a part of Mediaedge:cia, hired Patrick Garrett as director of strategic services. Garrett was VP of sales and marketing at interactive agency SteadyRain. His new post includes oversight of the Microsoft account.
Ask Jeeves made senior counsel Steven Pickering its new online compliance officer. The position was created to ensure the company’s downloadable search applications, such as the My Search toolbar, conform to acceptable privacy and disclosure practices. Pickering joined Ask Jeeves in 2004.
Circuit City hired David Mathews as SVP and president of Circuit City Direct, which includes operation of Circuitcity.com. Mathews was CEO of direct marketing consultancy Allasso Management Group and COO of Crutchfield Corporation, a direct marketer of consumer electronics. He also held marketing posts at Dell.
Juxt built an unusual site for Nestea Ice, using the tagline “absurdly cold.” The site, at NesteaIce.com, has an ornate game-like interface and ridiculous videos.
Ad agency Heat signed mobile content provider Moderati as a client. The creative assignment involves online, print and radio work targeting teens and tweens. Ads break in September.
Mobile media and marketing firm Nellymoser hired Michael Fowler and Daniel West. Fowler joins as VP of solutions, West as VP of marketing.
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