Eyeblaster made several hires and promotions. Patrick Bonomo, former SVP of client care for Jupiter Media Metrix, was brought on as VP of client services for North America. Two sales managers, Kathryn Fisher and Timothy Lane, were hired to its L.A. office. And Creative Director Doug Miller will now lead the company’s creative development efforts, a role in which he’ll reach out to agencies.
PointRoll hired Gian Lombardi as head of its East Coast sales and Karie Gilson as director of channel development. Lombardi held senior posts at Maven and DoubleClick. Gilson coordinated membership and committees at the IAB.
FindWhat.com promoted Tom Wilde to SVP and general manager of FindWhat North America. Wilde joined in October 2004 as VP and general manager of primary traffic, before which he led search and publishing at Terra Lycos.
Vertical search engine IT.com has secured distribution of its results and paid advertising on Forbes.com. The engine launched earlier this year.
Morris Publishing Group’s DigitalWorks online arm tapped Interchange to power local online business directories for eight of its newspapers. The publications include The Athens Banner-Herald, The St. Augustine Record, The Peninsula Clarion and The Examiner. Another Morris paper, The Amarillo Globe-News, has been using the platform for nearly a year.
Xirrus tapped Mustang Marketing to handle online marketing for the launch of its enterprise-level Wi-fi product. Campaigns will include direct marketing components and ads on the Web sites of trade publications.
Tribune Publishing promoted Ken DePaola to president of its national sales organization, Tribune Media Net, a position with oversight of cross-media sales efforts. DePaola joined Chicago Tribune in October 2001 as VP of advertising, marketing and sales. Before that, he was associate publisher of the Chicago Sun-Times.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.