Eyeblaster made several hires and promotions. Patrick Bonomo, former SVP of client care for Jupiter Media Metrix, was brought on as VP of client services for North America. Two sales managers, Kathryn Fisher and Timothy Lane, were hired to its L.A. office. And Creative Director Doug Miller will now lead the company’s creative development efforts, a role in which he’ll reach out to agencies.
PointRoll hired Gian Lombardi as head of its East Coast sales and Karie Gilson as director of channel development. Lombardi held senior posts at Maven and DoubleClick. Gilson coordinated membership and committees at the IAB.
FindWhat.com promoted Tom Wilde to SVP and general manager of FindWhat North America. Wilde joined in October 2004 as VP and general manager of primary traffic, before which he led search and publishing at Terra Lycos.
Vertical search engine IT.com has secured distribution of its results and paid advertising on Forbes.com. The engine launched earlier this year.
Morris Publishing Group’s DigitalWorks online arm tapped Interchange to power local online business directories for eight of its newspapers. The publications include The Athens Banner-Herald, The St. Augustine Record, The Peninsula Clarion and The Examiner. Another Morris paper, The Amarillo Globe-News, has been using the platform for nearly a year.
Xirrus tapped Mustang Marketing to handle online marketing for the launch of its enterprise-level Wi-fi product. Campaigns will include direct marketing components and ads on the Web sites of trade publications.
Tribune Publishing promoted Ken DePaola to president of its national sales organization, Tribune Media Net, a position with oversight of cross-media sales efforts. DePaola joined Chicago Tribune in October 2001 as VP of advertising, marketing and sales. Before that, he was associate publisher of the Chicago Sun-Times.
On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.