Execs & Accounts for June 5, 2006
EyeWonder brings back founding CEO; iFilm hires Fisk to lead marketing; WebTrends lands Microsoft.com business.
EyeWonder brings back founding CEO; iFilm hires Fisk to lead marketing; WebTrends lands Microsoft.com business.
EyeWonder’s founding CEO has returned to the helm. John Vincent launched the rich media firm in 1999 and has been its chairman since then. He replaces David Breckling, who will remain on EyeWonder’s board while “pursuing other opportunities.”
MTV-owned iFilm hired Linda Fisk as VP of marketing. Fisk was VP of online marketing and analytics for Scripps Network, where she oversaw marketing and PR for FoodNetwork.com, HGTV.com, DIYNetwork.com and other sites.
WebTrends landed Web analytics responsibilities for Microsoft.com. The assignment followed a multi-vendor review.
Tacoda promoted Anne Hunter to VP of data and analytics. She’s been VP of revenue operations since last summer, prior to which she was director of sales.
Harte-Hanks hired Glen Hartman as SVP of digital marketing for data-based marketing solutions, and promoted Jeannette Kocsis to VP of digital marketing in the same group. Hartman was previously managing director of Horn Group. Kocsis led online marketing for Harte-Hanks’ direct agency.
Interactive marketing firm imc2 hired Mike Lavey as VP of finance. Lavey was most recently CFO for Lighting Science Group Corporation.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article